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The birth of OLAPLEX came from a lifelong relationship with the beauty industry. Dean Christal, CEO and creator of OLAPLEX, grew up in a family that had a deep understanding of the needs of hardworking hairdressers. His mother was a licensed hairdresser who ran a salon out of their home while his father was a beauty distributor owning 26 stores. This experience created the catalyst towards the one ingredient that is continuously changing what is possible for hair.